Breaking News: Activision Deal

Well now, this certainly has been an interesting day already. Browsing along B.Net, I come across this little blog post by Urk. Take a moment and read that if you will, because the next bit may be a little hard to believe. It was just announced today that Bungie has signed an exclusive deal with Activision that will last for the next ten years.

First thought, wow really? Even with all this Infinity Ward stuff going on? Then again, Bungie knows how to handle themselves (look back to Bungie Day ’07) and Activision does admittedly have a worldwide reach in the gaming market. So while it may seem odd at first, it does make complete sense for them to pursue this deal if they wish to complete Step 7 of their world domination checklist.

Here’s one last little thing for you to think over, in Urk’s post this is mentioned:

“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

Yes. You read that right, multi-platform. It’s been awhile since a Bungie game has been on anything but the Xbox console, but it seems like Bungie’s next IP will not be a platform exclusive title.

I invite everyone to discuss, share ideas why this could be a good or bad thing. I know where I stand on this deal, but where do you stand? I particularly want to hear from members of the 7th Column on this matter. You know who you are.

 

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